Martin “Röken” Roeck Hansen is an award-winning creative with 15+ years in advertising. His work has reached audiences worldwide, generating over 2.5 billion views and earning 25 international awards.
Martin co-founded the production company IAM, a studio whose work has since been honored with more than 188 international film awards. His client portfolio includes global brands such as The Absolut Company, IKEA, Adidas, Puma, H&M and Formula 1
SELECTED WORK
00
Project: Karismatisk
Client: IKEA
Production Company: IAM
Creative Director / Director / Co-Producer
01
Project: Rinkeby United
Client: Adidas x Inter Sport
Production Company: IAM
Creative Director / Director / Co-Producer
02
Project: Karismatisk
Client: IKEA
Production Company: IAM
Creative Director / Director / Co-Producer
03
Project: Puma x Formel 1 - Netflix Pree roll
Client: Puma
Production Company: IAM
Creative Director / Director / Co-Producer
04
About: Collaboration between IKEA and Swedish House Maffia
Project: Obegränsad Teaser
Client: IKEA
Production Company: IAM
Creative Director / Director / Co-Producer
05
Project: TV series
Välkommen Hem Rinkeby United, 6episodes.
Client: Channel TV4
Production Company: IAM
Creative Director / Director / Co-Producer
06
About: Global Collaboration between IKEA and Swedish House Maffia
Project: Obegränsad Teaser
Client: IKEA
Production Company: IAM
Creative Director / Director / Co-Producer
07
Project: Som en bank borde vara
Client: Rocker / POST
Production Company: IAM
Creative Director / Director / Co-Producer
08
Project: Crazy Fast
Client: Adidas
Production Company: IAM
Creative Director / Director / Co-Producer
09
Project: STYRSPEL
Client: IKEA
Production Company: IAM
Creative Director / Director / Co-Producer
10
Project: Puma New Release
Client: PUMA
Production Company: IAM
Creative Director / Director / Co-Producer
About: “New release” from puma captured by 40 cameras in a circle providing a 360* perspective in each shot showcasing the apparel from all angles.
11
Project: The New / TVC
Client: Zettle
Production Company: IAM
Creative Director / Director / Co-Producer
12
Project: Collection release for The Masters,
The Open, The Players, The PGA
and the US Open golf tours.
Client: J Lindeberg
Production Company: IAM
Creative Director / Director / Co-Producer
13
Project: Sportswear
Client: Adidas x Stadium
Production Company: IAM
Creative Director / Director / Co-Producer
14
Project: Absolut Cubed (44 films)
Client: The Absolut Company
Production Company: IAM
Creative Director / Director / Co-Producer
Florista - Leo Park - Lisa Borg - Axel Örtenblad - Josefine Eklund - karl Grandin - mattias Lundin - Lisa Beckert Wallard - Macke - Bates - Julia Rio - Slobodan - Lotta Lampa - Karin Idering - Amanda Berglund - Erik Kirtley - Isak Bjurström - Manne Björnelund Jallilian - Cilla Ramnek - Andreas Samuelsson - Dennis Graben - Fideli Sundquist - Patrik Mollwing - Hanna Hansdottir - Göran Kling - Siri Carlen - Amandah Andersson - Finsta - Olivia Jeczmyk - Clara Von Zweigberg - Nille Salvation - Martin Ander - Martin Olsson - Andreas Brasch - Mehrdad Arta - Ivo Kiusalaas - Erica Jacobsson -
〰️
Florista - Leo Park - Lisa Borg - Axel Örtenblad - Josefine Eklund - karl Grandin - mattias Lundin - Lisa Beckert Wallard - Macke - Bates - Julia Rio - Slobodan - Lotta Lampa - Karin Idering - Amanda Berglund - Erik Kirtley - Isak Bjurström - Manne Björnelund Jallilian - Cilla Ramnek - Andreas Samuelsson - Dennis Graben - Fideli Sundquist - Patrik Mollwing - Hanna Hansdottir - Göran Kling - Siri Carlen - Amandah Andersson - Finsta - Olivia Jeczmyk - Clara Von Zweigberg - Nille Salvation - Martin Ander - Martin Olsson - Andreas Brasch - Mehrdad Arta - Ivo Kiusalaas - Erica Jacobsson - 〰️
15
Project: Absolut Moments. Over 100 images.
Client: The Absolut Company
Production Company: IAM
Creative Director / Director / Co-Producer
16
Project: Stop running in circles
Client: Lime / F&B
Production Company: IAM
Creative Director / Director / Co-Producer
